GitLab's response to accidentally deleting 300GB of production database data included a public live Google Doc updating in real time, and a YouTube livestream showing engineers working through recovery. The security and engineering community widely praised this transparency despite the embarrassing circumstances. LastPass's changing story — from "no customer data accessed" to "encrypted vaults stolen" over three months — destroyed trust more than a single comprehensive disclosure would have. Transparent, timely disclosure during an incident maintains trust, enables affected parties to take protective action, and demonstrates organisational integrity. Brief stakeholders early and update them regularly, even when the picture is incomplete.
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