GDPR requires notification to the supervisory authority within 72 hours of becoming aware of a breach. US state breach notification laws require notification within 30–72 hours in many states. Equifax waited 40 days after confirming their breach before public disclosure. Uber concealed their breach for 13 months. Both paid enormous financial and reputational penalties for the delay. Know your notification obligations before an incident: which regulators must be notified, within what timeframe, what information must be included, and who in your legal team has authority to approve the notification. Draft template notifications in advance.
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